Make Every Dollar Count
Branded search or autocomplete traffic refers to the web traffic generated by users when they search for a specific brand name or related terms on search engines like Google, Bing, or Yahoo. When users search for a brand name directly, it shows strong brand recognition, and these searches are termed “branded searches.” Autocomplete traffic, on … Read more
Let’s say there’s a search arbitrageur named Sarah who specializes in the travel industry. She notices that the cost-per-click (CPC) for travel-related keywords is lower on Bing compared to Google. Sarah decides to capitalize on this opportunity and generate profit through search arbitrage. Sarah carefully tracks the conversion rates and revenue generated from the Bing … Read more
Header bidding is an advanced programmatic advertising technique used by publishers to maximize their ad revenues by creating a fair and transparent auction environment for advertisers. Traditionally, publishers used a waterfall model, where ad impressions were offered to ad networks in a predefined order until one accepted the bid. This model had limitations, such as … Read more
Programmatic advertising can leverage ChatGPT in various ways to enhance campaign performance and customer engagement. These are some examples of how ChatGPT can be utilized: It’s important to note that while ChatGPT can provide valuable assistance in programmatic advertising, it should be used as a tool in combination with human expertise. Advertisers should carefully monitor … Read more
In the world of marketing, the consumer advertising funnel, also known as the marketing funnel, is a common framework used to understand the different stages of a consumer’s decision-making process when it comes to purchasing a product or service. This framework helps marketers identify and tailor their strategies to specific stages of the consumer journey. … Read more